Xbox 360 Marketing

With the upcoming release of the Xbox 360, I thought it would be fitting to post a few related images I had squirreled away (I save almost everything interesting I come across — a digital packrat).

The first image I have is the new Xbox Live logo for the Xbox 360, which uses the new, official, Helvetica-looking Xbox font. I like the old blocky font more, but I’m sure Microsoft will still manage to pull the marketing materials together nicely. Overall, I enjoy the Xbox marketing styles far more than those used for Windows.

The second file is an Xbox 360 ad I saw on a website, and recreated it in Photoshop. You can see the preview here, or download the layered Photoshop file. Enjoy!

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Xbox 360 Marketing

Hi-Res Tiger Icons

Following a request, I edited a bunch of high resolution Tiger icons out of Jaron Brass’ excellent Tiger wallpapers and saved them as PNG files with a mask so they can be placed on any background image or color. The Mac OS X icons were originally designed by Cesar Carrera (and copyright Apple — don’t sue me, please!), however I’m not sure if the ones included here are all his. In this set, you’ll find:

  • Address Book
  • the Applications icon
  • Automator
  • Bonjour
  • Core Audio/Image/Video
  • Dashboard
  • .Mac
  • FileVault
  • Finder
  • the Home icon
  • iChat
  • Keychain
  • “Mac HD”
  • .Mac Sync
  • Mail
  • Preview
  • QuickTime
  • Safari
  • Spotlight
  • Xcode
  • the Apple logo from “About This Mac…”

Each image about 500px in size, which is considerably larger than what you’ll find in Mac OS X’s standard icons. Here’s a preview sheet of what you can expect. If you like what you see, download the whole lot (3.7 MB). Personally, I’ve used a few in the past for sprucing up Keynote presentations given at MUG meetings. I’m not sure what other purposes they have — post below if you find them useful!

Hi-Res Tiger Icons

That Wicked Worn Look

I just ran across this series of killer Photoshop tutorials by Cameron Moll, detailing how to achieve “that wicked worn look” and make your images look worn, scratched, and slightly beat-up. Like any Mac fan, I love the Aqua style, but there’s something about the worn look that just gets you. I can’t quite put my finger on it, but when it’s done right, it looks great (see his blog, linked above). The last entry in the series links to a thoughtful entry at Airbag Industries on that style.

I also wholeheartedly agree with Cameron’s recommendation of the Machine Wash Photoshop filters. They allow you to instantly apply an aged look to a layer using the included Actions. If you’re looking to create that style and don’t want to spend the time doing all the work manually, definitely check out Machine Wash filters.

That Wicked Worn Look

Photoshop: Xbox Jewel Logo and Game Image

It’s been a while since I posted some Photoshop files here, so I’ll add two this time, as they go hand in hand. First up is a 350 pixel Xbox jewel logo found on game covers and packaging. In hindsight, I should have created it much larger, but this is as big as it gets. It’s made up of tons of layers, but they’re all labeled well enough so you can figure out what each accomplishes. The only part of this file I didn’t create from scratch is the actual Xbox “X” symbol in the middle.

The second Photoshop file is a 256×256 pixel image representing a game cover, originally created for Xbox Media Center usage (which makes use of the jewel logo above). The Halo 2 cover is a scan of the game jacket itself, and the header and Xbox Live strip are also separate layers. Under the cover layer is a “Place Game Cover Here” drop zone-looking area, possibly for a drag-and-drop style cover creation program.

You can see both images in the preview JPEG image, or download both Photoshop files as a zip archive (1.2 MB). Feel free to modify either however you see fit — all I ask is that you drop me an email if you do end up using them in a project. Both files were created in Adobe Creative Suite 2 with compatibility mode on. While I haven’t tested it, these files should open with at least Photoshop 7.0 or greater.

Photoshop: Xbox Jewel Logo and Game Image

AirPort Express Promo Photoshop File

Continuing in my Photoshop file giveaway category, I present you with some Apple advertising in layered Photoshop format. While I didn’t come up with the advertisement idea, I did make the file from scratch (except for the AirPort Expess photo). Apple’s advertising is a vital part of their brand, especially the music parts of it, and I think it’s interesting to study how they make it. I have left my original screenshot inside the Photoshop file in a layer titled “reference” so that you can compare. You can explore how Apple’s advertising is created by poking through the layers in this file and hopefully learn something from it. Creating this kind of thing keeps my Photoshop skills fresh, as well. Just as for the others, this is a Photoshop CS2 file saved with compatibility mode on.

AirPort Express Promo Photoshop File

Tiger Logo Photoshop File

In the hopes that developers will use this to promote their Tiger-ready projects, I present you with a gigantic Tiger logo layered Photoshop file. The dimensions of this thing are huge — 2576 x 3067! It includes the OS X logo, drop shadow, grey spotlight, and black background, all on their own layer (or as layer effects). I’m sure Apple has some guidelines on all logos and branding, so in the interest of channel guidelines, please use it tastefully. Enjoy (7.7 MB zipped).

Tiger Logo Photoshop File

RSS+XML Photoshop Files

I created these RSS and XML badges for a project, and I was happy with how they turned out. I’ve seen bunch of tutorials on the web about how to create aqua-looking images, so I thought I would add this to the list. You can obtain the original layered Photoshop files here, for RSS and XML. They were saved in Photoshop CS2 with compatibility mode on, so they should open with past versions just as easily. Feel free to use them for whatever you want.

Update: By request: CSS (green) and xHTML (gray) badges as well.

RSS+XML Photoshop Files